Mobile Marketing is the way of the future, and the time has arrived to begin! I find many business owners wondering why mobile marketing? What are the advantages? How is mobile marketing better than what I am doing now? Here is where we answer those questions and let you rest easy when deciding to move forward with a mobile marketing campaign. Lets first discuss what mobile marketing is.
What is Mobile Marketing?
It is a promotional activity designed for delivery to cell phones, smart phones & tablets. It is used as a component of multi-channel campaign.
Mobile Marketing is one of the most valuable marketing tools however, it should not be used as your only marketing tactic. Mobile Marketing is a multi-channel digital marketing strategy. It is a great way to get in front of potential customers, interact and grow brand awareness.
Why is Mobile Marketing the way of the future? The rapid growth in smartphone technology and tablets, it has become the number one way consumers stay in touch with the world happening around them. According to Pew Research Center 2019 statistics:
Percentage of Cell Phone Ownership by Americans
| Any Cell Phone | Smart Phone | ||
|---|---|---|---|
| Total | 96% | 81% | 15% |
| Men | 98% | 84% | 14% |
| Women | 95% | 79% | 16% |
| Ages 18-29 | 99% | 96% | 4% |
| 30-49 | 99% | 92% | 6% |
| 50-64 | 95% | 79% | 17% |
| 65+ | 91% | 53% | 39% |
With 96% of Americans access to cell phones, Mobile Marketing involves reaching customers and prospects anywhere. Mobile Marketing is simply said to be:
“Taking Advantage of Mobile technology to boost your Marketing reach.”
Mobile Marketing is one of the most effective marketing strategies to reach a specific group of consumers to benefit from the Marketing Campaign. According to Rebrandley Research, Text message marketing has their attention. The average open rate for text message marketing campaigns is 98% compared to just a 20% open rate from an email marketing campaign. Not to mention the average person replies to a text message within 90 seconds, compared to 90 minutes for an email. When it comes to a mobile strategy it is the quickest way to get your information to potential customers.
The research shows that you can reach just about anyone at anytime when using Mobile Marketing. Here are just a few key advantages of utilizing Mobile Marketing.
Benefits & Advantages of Mobile Marketing:
- Users Always carry their mobile phone with them.
- Easiest way to send promtoions and marketing incentives; Eco-friendly and quick and effecient.
- It limits the scope of information that can be displayed, which entices a higher click through rate and increases conversion rates when a link/URL is provided.
- As a business you can interact directly with users. Your able to engage and keep them aware of your brand.
- Users response and KPI’s can be tracked almost instantaneously. Giving you great insight to the success of your mobile reach.
- A marketer can reach a far wider and diverse audience.
- Mobile users are increasingly using social media on mobile devices. This is why it is said that Mobile Marketing is a multi-channel campaign.
- Mobile Payment is very convenient for users today, which translates into higher conversion rates (Sales).
While Mobile Marketing is the way of the future remember that an integrated marketing campaign is important. Be sure and consider the consumers experience in relationship to your brand value. Be sure to really provide value to the customer, or else the consumer will opt out or tune you out.
Tender loving care should be put into Mobile Marketing.
